Elizabeth Eversen
Elizabeth Eversen
(805) 815-1976(805) 815-1976

Berkshire Hathaway HomeServices Named ‘Real Estate Agency Brand of the Year’ in 2014

Berkshire Hathaway HomeServices was named “Real Estate Agency Brand of the Year” in the 26th annual Harris Poll EquiTrend®study.

 

Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.

“We are delighted to be recognized by consumers in the venerable Harris Poll EquiTrend® study,” said Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices. “This terrific honor by consumers is a tribute to our powerful brand whose namesake is the world renowned Berkshire Hathaway Inc. and the top quality affiliates and agents who represent it.”

Added Stephen Phillips, president of Berkshire Hathaway HomeServices: “We are humbled by the honor, particularly since our brand was not even a year old at the time of the study. We look forward to a bright future as part of Berkshire Hathaway HomeServices.”

The brand received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate.

Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity. According to Harris, a brand is defined as a set of persuasive promises about a product, service or organization that differentiates it from others in a universally positive, contextually relevant or personally compelling way. Berkshire Hathaway HomeServices is built on a foundation of quality with rigorous standards for affiliation. “Our agents and members clearly understand the Berkshire Hathaway HomeServices’ brand promise and the responsibility to uphold it,” said Phillips. “We all believe it’s an honor to be part of Berkshire Hathaway HomeServices.”

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Elizabeth Eversen

Picture of Elizabeth Eversen

Elizabeth Eversen

Your Camarillo and Ventura County Real Estate Expert

CA DRE# 01912095

EEversenHomes@gmail.com

(805) 815-1976(805) 815-1976 mobile

CENTURY 21 Troop Real Estate

2301 E Daily Dr, Suite 101 Camarillo, CA 93010 CA DRE #01994886

Elizabeth is your go-to Realtor for buying and selling your next home or investment property. Serving the real estate needs of home buyers, sellers, and property investors in Ventura County including Camarillo, Santa Rosa Valley, Ventura, Oxnard, Thousand Oaks, Newbury Park, Oak Park, Moorpark, and Westlake Village. Elizabeth specializes in Camarillo’s many distinctive neighborhoods from Village at the Park, Mission Oaks, Spanish Hills, Sterling Hills, Las Posas Estates, Camarillo Heights, Camarillo Springs, University Glen, Santa Rosa, Somis, and Old Town Camarillo.

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